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Instagram launches a ‘creators’ account to encourage more… creation

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Instagram launches a ‘creators’ account to encourage more… creation

Category : Social

Instagram deployed a new tool today that should help it continue to build a more viable alternative to YouTube for individual creators looking to try a different platform. It’s a dedicated account called @creators, which will deliver tips and tricks for people hoping to become more active on the platform.

Based on the pinned FAQ story that Instagram has posted to the account, and a brief explainer with some testimonials from actual creators using the platform, one of the questions that Instagram answers is how to get verified — which must be asked so incredibly frequently by this particular set of folks.

The grid posts of @creators include some helpful tips, like pointing out that 60% of people listen to stories on the platform with the sound on. Clearly, the account is geared toward pushing video creation tips and tools, which makes sense, given that’s an area of growth for the company, and a way for it to win over disaffected YouTubers and younger creators who are looking for their new home on the web.

This could be a huge potential opportunity for Instagram, in fact, and this account, while a small part of an overall approach to wooing creators, is a good one.

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Sammy Singh

Global VC, Founder, and entrepreneur extraordinaire as featured in Inc. Magazine, Bloomberg, and Forbes. Sammy Singh is a graduate of UCLA and Wharton School of Business as well as a former student of Loyola University of Chicago. Sammy is best known as a renowned financial technology global entrepreneur and has founded over 26 different firms across industry and all over the world. He is a venture capitalist,a TV/ Film actor, tax specialist, and marketing solutions strategist. Connect with Sammy Singh on social media below! www.linkedin.com/in/cfo www.instagram.com/champagnegqpapi www.facebook.com/officialsammysingh www.twitter.com/cxosynergy www.medium.com/@sammysingh www.crunchbase.com/sammysingh

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