Shoe startup Allbirds now makes comfortable and sustainable socks — here’s what they’re like
Category : entrepreneur
- Allbirds now makes socks ($12-$16) from a new material called Trino, a mix of the Merino wool and eucalyptus tree materials found in its popular sneakers.
- They’re soft, moisture-wicking, and cooling, with a reinforced heel and toe for support, as well as a slip control footbed. They come in three lengths and five colors.
- The comfortable and sustainable socks are a promising new beginning for Allbirds as it sets its sights on becoming more than just a shoe company.
It seems like sustainable shoe brand Allbirds always has something new up its sleeve. One of its newest products isn’t a new silhouette or collection of limited-edition colors.
Allbirds now makes socks, its first foray out of shoes and into the basics category.
Although its sneakers can be worn without socks, the company found that nearly half of its customers chose to wear socks with their pairs. It’s fitting, therefore, that Allbirds’ first non-shoe product would be the sock.
Read more: Meet Bombas, the cult-favorite sock startup that has donated 16 million pairs to homeless shelters since launching in 2013
This new product features a new material, too. If you’re already a fan of Allbirds, it’ll be familiar to you: it’s called Trino and it’s a mix of the Merino wool (found in the Runners and Loungers) and eucalyptus tree materials (found in the Runners, Skippers, Loungers, Toppers, and Breezers).
Trino brings together the best of these two sustainable materials, resulting in a sock that’s simultaneously soft, moisture-wicking, and cooling.
Beyond comfort, the socks are designed to be practical and functional. They’re lightly textured, with a reinforced heel and toe for support, as well as a slip control footbed.
Read more: I thought paying $20 for a single pair of socks was crazy, but then I tried Smartwool socks and did a complete 180
The Trino socks are available in three styles, and each is available in six colors, which include light blue, pink, and chartreuse:
- Hiders ($12): Low-cut, no show
- Quarters ($14): Above-the-ankle
- Tubers ($16): Classic crew
For Allbirds, these simple socks represent just the beginning of what we think can eventually become a household apparel name.
The Insider Picks team had the chance to review the exciting new socks in August 2019, when they first launched. Here’s what we thought:
The Allbirds Trino Hiders are lightweight and breathable, making them comfortable to wear. I like that there is slip control to prevent them coming off your foot inside the shoe, which is a common issue I have with no-show socks in general. However, I recommend wearing shoes that are true-to-fit and with support. I wore the Trino Hiders with sneakers that are half-size larger (I tend to wear thicker socks) and in this instance, because the Trino Hiders are thin, my feet were sliding inside my shoes and in a few instances, my right sock kept slipping off my foot. — Les Shu, buying guides editor
The Quarter cut is a nice in-between option for people who don’t like no-show, ankle, or crew socks. My Canary Quarter socks were the perfect pair to wear under a pair of sneakers that had neon yellow accents — the bright, eye-catching color matched well, while the length covered and protected my ankles completely. Despite their knit texture, they’re still really silky soft and comfortable, and they provide adequate support. I like my Bombas socks, but Allbirds Trino socks aren’t as thick and are probably the best warm weather sock you can wear. — Connie Chen, reporter
Allbirds’ socks were exactly what I wanted them to be. Slender, breathable, silky and cool to the touch, and close-fitting without nearing on restrictive. Bombas already delivers my favorite iteration of a thick sock and an athletic sock with its blister tab design, but Allbirds makes my new favorite slender pair for sneakers. While I wouldn’t recommend dropping $12-$16 on every pair of socks, it’s worth owning just one or two of these in my opinion. — Mara Leighton, reporter
I tried the Trino Quarters at home during a bout of the flu, and they kept my feet cozy, but not at all sweaty or suffocated. They have a sort of silky, smooth feel to them, but they weren’t slinking off my heels every time I had to turn over on the couch (we all know that dreaded feeling when your socks are slipping and you’re so sick you can’t even reach down to fix them). — Sally Kaplan, editor