The frenzy around YouTubers Jeffree Star and Shane Dawson’s makeup collection crashed the website, and people are freaking out

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The frenzy around YouTubers Jeffree Star and Shane Dawson’s makeup collection crashed the website, and people are freaking out

Category : entrepreneur

  • YouTube stars Jeffree Star and Shane Dawson recently collaborated on a makeup collection, and it went on sale Friday afternoon.
  • Within minutes, Jeffree Star Cosmetics’ website went down, preventing people from purchasing items and not even loading for other users.
  • On Twitter, Dawson attributed the issues to the website’s e-commerce platform Shopify, which has confirmed it’s experiencing issues on some of its storefronts.
  • Visit Business Insider’s homepage for more stories.

Thousands of fans eagerly awaiting the release of the makeup collaboration between two of YouTube’s biggest stars are in uproar after the website for buying the items crashed just minutes after the products went on sale Friday afternoon.

Shane Dawson and Jeffree Star — who, combined, have nearly 40 million YouTube subscribers — recently revealed that they were working on a “Conspiracy” makeup collection together under Star’s beauty label. The products, ranging in price from $18 to $55, went on sale Friday at 1 p.m. Eastern.

However, it took just minutes before fans eagerly awaiting the release took to Twitter to report problems accessing the website for Jeffree Star Cosmetics. Some users couldn’t even access the website, which displayed an error message like this for many people:


jeffree star cosmetics website crash

Jeffree Star Cosmetics

Other users who were able to access the website were able to add items to their virtual shopping cart, but complained of not being able to complete their purchases.

—KEEM 🍿 (@KEEMSTAR) November 1, 2019

—KEEM 🍿 (@KEEMSTAR) November 1, 2019

Dawson and Star responded on Twitter to upset fans. Dawson attributed the issue to Shopify, the e-commerce platform that Jeffree Star Cosmetics uses to handle online transactions.

Shopify confirmed it was experiencing issues with “some storefronts” on its website, but did not respond to a request for comment from Business Insider. It’s not exactly clear what caused Shopify to have issues, but some Twitter users are speculating that Spotify’s network was overloaded by all the consumers flooding to Star’s cosmetics website.

Later on Friday, Star’s website appeared to be back up and working, with fans able to complete their purchases. It remains to be seen how much money the two YouTubers stand to make from the collection, but Star has estimated that it could net them each around $10 million.

Shortly before 4 p.m. Eastern, fans were reporting that the palette was sold out on Star’s cosmetics website. Palettes were also sold on the website and in stores of beauty retailer Morphe, but many items are already sold out on its website in at least the US and Australia.


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Sammy Singh

Global VC, Founder, and entrepreneur extraordinaire as featured in Inc. Magazine, Bloomberg, and Forbes. Sammy Singh is a graduate of UCLA and Wharton School of Business as well as a former student of Loyola University of Chicago. Sammy is best known as a renowned financial technology global entrepreneur and has founded over 26 different firms across industry and all over the world. He is a venture capitalist,a TV/ Film actor, tax specialist, and marketing solutions strategist. Connect with Sammy Singh on social media below!

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