How to create a personal YouTube channel, or a Brand Account for your business

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How to create a personal YouTube channel, or a Brand Account for your business

Category : entrepreneur

  • It’s easy to create your own YouTube channel and begin uploading videos. 
  • You can create two types of YouTube channels — a personal account or a Brand Account. 
  • While you can create a channel using the YouTube mobile site on your iPhone or Android phone, it’s easier to do it on a PC or Mac computer. 
  • Visit Business Insider’s homepage for more stories.

Anyone can watch videos on YouTube, but you must have a YouTube channel to post videos, make comments, or upload playlists. 

YouTube offers two channel options — a personal YouTube channel and a Brand Account. 

Here’s how to create both.

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How to create a personal YouTube channel 

You might choose a personal YouTube channel if you just want the option to comment on videos or post your own. Creating a personal YouTube channel is a quick and easy process. 

Here’s how to do it:

1. Sign in to your Google Account on a web browser using your iPhone or Android phone, or a PC or Mac computer.

2. Click or tap your profile image.


Click your profile image in the top right corner.
Michelle Greenlee/Business Insider

3. Click or tap Your Channel. Enter your name. 


Enter your name and click Create Channel.
Michelle Greenlee/Business Insider

4. Click or tap Create Channel to save and create your personal YouTube Channel.

How to create a YouTube channel for business

A Brand Account is suitable for businesses, brands, or other kinds of organizations that want to manage multiple YouTube channels from a single dashboard. 

In addition to multiple channel management, a YouTube Brand Account allows you to add managers for each channel. You can control who has access to different options within the channel they manage. 

Here’s how to make a YouTube channel for your business:

1. Sign into YouTube with the Google account you want to use to create a new channel.

2. Click or tap your profile image.

3. Click or tap Your Channel.

4. Click or tap “Use a business or another name” at the bottom of the window.


Choose “Use a business or other name” to create a Brand Account.
Michelle Greenlee/Business Insider

5. Enter a name for your channel. 


Type a name in for your branded channel.
Michelle Greenlee/Business Insider

6. Click Create to save. Your new channel is ready.

Visit the YouTube channel switcher to see a list of all YouTube channels owned by your account. You can access the channel switcher anytime to switch between YouTube channels or create a new one. 


The YouTube channel switcher shows all of your accounts.
Michelle Greenlee/Business Insider

You can see all Brand Accounts you own or manage from the YouTube Brand Account dashboard.

Once you create a new account, you’ll notice you don’t yet have the option to customize the url (e.g. 

YouTube restricts the use of custom YouTube channel URLs to channels with at least 30 videos and 100 subscribers. New accounts aren’t eligible until they have existed for at least 30 days.

A YouTube channel can be created from both a standard Google Account or a G Suite account with the exception of G Suite Education. G Suite Education accounts are not allowed to create YouTube channels.


Related coverage from How To Do Everything: Tech:

  • How to verify your YouTube account, so you can upload videos longer than 15 minutes and customize thumbnails

  • How to see a list of your YouTube subscribers on a computer or mobile device

  • How long a YouTube video on your channel can be, depending on if your account is verified

  • ‘What are tags on YouTube?’: How to use YouTube tags to help people find your videos

  • How to disable comments on your YouTube videos in 2 different ways


About Author

Sammy Singh

Global VC, Founder, and entrepreneur extraordinaire as featured in Inc. Magazine, Bloomberg, and Forbes. Sammy Singh is a graduate of UCLA and Wharton School of Business as well as a former student of Loyola University of Chicago. Sammy is best known as a renowned financial technology global entrepreneur and has founded over 26 different firms across industry and all over the world. He is a venture capitalist,a TV/ Film actor, tax specialist, and marketing solutions strategist. Connect with Sammy Singh on social media below!

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